Department of Marketing Course Content


Brief History Career Prospect Staff List Course Content Admission Requirements

Brief History Career Prospect Staff List Course Content Admission Requirements

Brief History Career Prospect Staff List Course Content Admission Requirements

Brief History Career Prospect Staff List Course Content Admission Requirements
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YEAR ONE
FIRST SEMESTER

COURSE CODE

COURSE TITLE

UNITS

MAJOR COURSE

MKT 101

Introduction to Marketing

2

ANCILLARY COURSES

MGT 101

Introduction to Business I

2

BAF 101

Introduction to Finance I 

2

ACC 101

Elements of Accounts I

3

ECO 101

Elements of Economics I

3

BAF 103

Business Mathematics I

3

GENERAL STUDIES

GST 105

Nigerian peoples and culture

2

GST 101

Communication in English

2

GST 103

Philosophy and Logic

2

GST 107

Old Testament Survey

0

TOTAL

21

YEAR ONE
SECOND SEMESTER

COURSE CODE

COURSE TITLE

UNITS

ANCILLARY COURSES

MKT 102

Introduction to Psychology

3

ACC 102

Elements of Accounts II

3

ECO 102

Elements of Economics II

3

BAF 104

Business Mathematics II

3

MGT 102                                   

Introduction to Business 11                                           

2

BAF 102

Introduction to Finance 11                  

2

GENERAL STUDIES

 

GST 104

Use of Library and study skills

2

GST 102

Communication in English 11

2

GST 106

Communication in French

2

GST 108

New Testament Survey

0

 

TOTAL

22

 

 

 

 

YEAR TWO
FIRST SEMESTER

COURSE CODE

COURSE TITLE

UNITS

MAJOR COURSE

MKT 201

Elements of Marketing I

2

ANCILLARY COURSES

MGT 201

Elements of Management

3

ECO 201

Micro Economic Theory

2

ACC 201

Intermediate Financial Accounts

3

BAF 201

Business Statistics  1

3

ACC 211

Introduction to Cost and Management Accounts

2

GENERAL COURSES

GST 203

Introduction to Entrepreneurship Study

2

GST 201

History and Philosophy of Science

2

GST 205

Introduction to Computer

2

TOTAL

21

YEAR TWO
SECOND SEMESTER

COURSE CODE

COURSE TITLE

UNITS

MAJOR COURSES

MKT 202

Elements of Marketing II

2

MKT 222

Marketing Communications

2

MKT 204
ANCILLARY COURSES

Business Communication

2

ACC 202

Intermediate Financial Accounts II

3

ECO 202

Macro Economics Theory

2

BAF 202

Business Statistics 11

3

MGT 222

Production Management

2

GENERAL COURSES

GST 204

Introduction to Entrepreneurship Skill

2

GST 202

Peace Studies and Conflict Resolution

2

GST 206

Computer Application/Programming

2

TOTAL

22

 

YEAR THREE
FIRST SEMESTER

COURSE CODE

COURSE TITLE

UNITS

MAJOR COURSES

MKT 311

Public Relations

2

MKT 313

Sales Management

2

MKT 335

Purchasing and Supply Management

2

MKT 341

Consumer Behavior

3

MKT 331

Product and Brand Management

2

MKT 363

Agricultural and Food Marketing

2

ANCILLARY COURSES

ACC 301

Commercial  Law

2

MGT 301

Elements of Government

2

BAF 305

Financial Management  1

2

TOTAL

19

 

YEAR THREE
SECOND SEMESTER
12e


COURSE CODE

COURSE TITLE

UNITS

MAJOR COURSE

MKT 312

Principles of Advertising

2

MKT 382

Service Marketing

2

MKT 372

Research Method

3

MKT 384

Electronic Marketing

2

MKT 362
ANCILLARY COURSES

Nigeria Marketing System and Commercial Policy

2

MGT 312’
ACC 302                                     

Human Resource Management
Commercial  Law

3
2

BAF 306

Financial Management

2

TOTAL

18

YEAR FOUR
FIRST SEMESTER

COURSE CODE

COURSE TITLE

UNITS

MAJOR COURSE

MKT 401

Marketing Management

2

MKT 411

Logistics and Supply Chain Management

3

MKT 441

Industrial Marketing

3

MKT 413

Retail and Wholesale Management

2

MKT 471

Marketing Research

3

MKT 415

Distribution Channel Management

2

MKT 453

International / Comparative Marketing Systems

2

ANCILLARY COURSES

MGT 401

Business Policy 1

3

S

TOTAL

20

YEAR FOUR
SECOND SEMESTER


COURSE CODE

COURSE TITLE

UNITS

MAJOR COURSE

MKT 402

Marketing Management 11

2

MKT 484

Transportation Management

2

MKT 452
ANCILLARY COURSES                                                                                                                            

International Business

2

MGT 432

Analysis for Business Decision II

3

MGT 402

Business Policy II

3

MKT 492

Research project

6

TOTAL

18